All the world’s a game and all the kids and twenty-somethings power players. #gamification

Nick Shore, Senior Vice President of Strategic Consumer Insights and Research at MTV (a Bunchball customer), discusses the relationship between Millennials and game play.

Millennials Are Playing With You - Nick Shore - Harvard Business Review

MTV EMA 2011 ratings reached new high, fuelled by multi-screen strategy: social, #gamification, apps

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Viacom also made everything more social this year, enabling fans to log in to the EMAs website using their Facebook or Twitter accounts, to make it easier to share articles and content from the site to those social networks. The site also sported some gamification features thanks to a partnership between Viacom and startup Bunchball.

People earned points for watching videos, reading articles, voting and other actions on the EMAs site leading up to the event, partly to try to win tickets by topping the Bunchball-powered high score tables. The points system also tied into a group voting feature, which was the only way to vote in the Biggest Fans category.

“It was all about increasing engagement with the content,” says Ellis. “Time spent increased, the overall engagement increased, and whether or not the activity happened on a PC, a smartphone or a tablet, everything connected to all the social networks and with each other. We absolutely want everything to be as integrated, shareable and connected as possible.”

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DailyFeats & MTV using #gamification to to reward young people for stopping digital abuse

MTV is joining forces with DailyFeats to reward young people for every action they take to stop the spread of digital abuse, including cyberbullying, sexting and all forms of digital harassment.  As part of MTV’s “A THIN LINE” campaign, which has already inspired more than one million young people to take action against digital abuse, MTV and DailyFeats will celebrate positive actions with real-life rewards including a chance to win a trip for two to the “2011 MTV Video Music Awards,” discounts at the MTV online store and other local rewards.  Along with preventing digital abuse, additional MTV “feats” include hugging or calling a friend, accepting others’ differences and pursuing grants and scholarships to help finance post-secondary education.