Brand and movie #gamification: In partnership with Rio, the new 3-D animated movie from Twentieth Century Fox, to help bring the fun home to consumers, Chiquita Brands International created a microsite (http://chiquita.com/rio/) to engage parents and kids with relevant content about Chiquita Bananas and other Chiquita products. The site uses gamification, or game play mechanics, to draw users through the site and to serve up the perfect mix of interactive fun and interesting content throughout the site. The site was designed for Chiquita by Empower MediaMarketing with help from Bunchball. (via Chiquita Gets Its Game On to Promote Rio - Empower MediaMarketing)
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Brand and movie #gamification: In partnership with Rio, the new 3-D animated movie from Twentieth Century Fox, to help bring the fun home to consumers, Chiquita Brands International created a microsite (http://chiquita.com/rio/) to engage parents and kids with relevant content about Chiquita Bananas and other Chiquita products. The site uses gamification, or game play mechanics, to draw users through the site and to serve up the perfect mix of interactive fun and interesting content throughout the site. The site was designed for Chiquita by Empower MediaMarketing with help from Bunchball.

(via Chiquita Gets Its Game On to Promote Rio - Empower MediaMarketing)

Source: empowermm.com

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  1. bunchball posted this