May 2012
6 posts
7 tags
5 Ways to Get More Out of Salesforce.com Using...
By Robert Mullany, Sales Engineer, Bunchball robert.mullany@bunchball.com /@RobertMullany
Enterprise gamification has gained a lot of traction over the past year. As with other “firsts” in Gamification, Bunchball has led the way in the use of game mechanics to motivate employees within the enterprise. We’ve worked with companies to integrate game mechanics across a wide...
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Bunchball Guest Post: Gamification – Rules Of...
Special guest post from Bunchball partner Bluewolf. By Kate Hagemann, Director of Change Management & Adoption, Bluewolf
This special guest post is a follow-up to Kate’s previous post, Gamification – Why Play?
Now, let’s discuss what to consider if the organization has said, “We want to play.” As with any major program that an organization wants to implement, there are serious...
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Taking a Look at Transmedia
By Chris Sullivan, Regional Vice President, Sales, Bunchball Chris Sullivan, @Sully63
Have you been hearing the term Transmedia a lot lately? I certainly have from the Media clients that I work with. So I went to Wikipedia to check the definition.
“Transmedia storytelling (also known as multiplatform storytelling) is the technique of telling a single story or story experience across...
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Guest Post: Gamification – Why Play?
Special guest post from Bunchball partner Bluewolf. By Kate Hagemann, Director of Change Management & Adoption, Bluewolf
I am not a ‘gamer.’ I have not downloaded Angry Birds to my iPhone. I do not regularly play any video games, excluding the occasional Rock Band performance. Don’t stop reading now though, thinking, “Why is she writing a blog about gamification?”
The answer is: gamification...
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3 Sponsorship Ideas for Gamification
By Katherine Heisler, Account Executive, Bunchball Katherine.Heisler@bunchball.com /@katheisler
By now you’ve heard about the powerful metrics gamification can drive on sites. According to the third party agency Hobson Associates, Bunchball customers on average boast a +40% increase in uniques, +100% increase in page views, +85% increase in time on site, and +100% increase on repeat visits....
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The Next Wave of Loyalty Technology
By Kyle Clark, Sales Engineer, Bunchball kyle.clark@bunchball.com /@kylepclark
How many loyalty programs are you a member of? Better yet, how many loyalty programs are you an active member of? Are you an active member because the program offers you the best discount, or because you truly love the brand? These are the questions that keep Loyalty Marketing professionals up at night.
It is no...
April 2012
10 posts
3 tags
How the Best New App at Dreamforce 2011 Leverages...
By Robert Mullany, Sales Engineer, Bunchball robert.mullany@bunchball.com /@RobertMullany
As a leading evangelist for cloud applications, Salesforce.com has not only created an incredibly successful business, but also developed a robust partner community. Nearly a thousand add-on applications are featured on the AppExchange (http://appexchange.salesforce.com) which has been billed as an iTunes...
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Engage! Gamification for the Enterprise
By Molly Kittle, Vice President of Digital Strategy, Bunchball molly.kittle@bunchball.com /@MolKittle
The following post orignally appeared on Jive Software’s official blog.
As we move from the old enterprise model [that relies on centralized control] to a more collaborative and social model [that encourages a social intranet as the driving force for information dissemination &...
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Analytics: From One Side of the Equation, to the...
By Keith Conley, Analytics Manager, Bunchball keith.conley@bunchball.com, @kmcusa
I’d like to start with a brief introduction. My name is Keith Conley and I’m the Analytics Manager for Bunchball. I joined the organization in November of 2011 and have delighted in applying metrics to quantify the various benefits gamification can have on an organization, but we’ll get to that...
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Guest Post - Gamifying Social Collaboration: Big...
Special guest post from Bunchball partner Bluewolf. By Natasha Oxenburgh, Bluewolf Editorial and Community Coordinator
In January, we sent out a company-wide survey to gauge the state of collaboration internally and externally. We asked every Bluewolf employee:
How active they were on every major social network
How they felt about building their personal brand via the social web
What was...
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Media and Publishers: See You at the Crossroads?
By Chris Sullivan, Regional Vice President, Sales, Bunchball Chris Sullivan, @Sully63
Almost 3 years later, I can still clearly remember the day-to-day details of managing the Digital operation at a major B2B IT Publisher. We had added all the bells and whistles that are required for a solid digital presence: video player, Jive community space (we were very early on this front), taxonomy that...
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From Mad Man to Gamification Guy
By Joseph Cole, Digital Strategy Producer, Bunchball Joseph Cole, @joefcole
There’s a lot of excitement around working for an ad agency. Popular TV shows like Mad Men have really helped to drive the perceived glamour and sexiness of the ad agency world. It’s absolutely true. You do get to work on really fun projects and great brands; you often get to work with brilliant creatives on...
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Molly Kittle: One of the Top 10 Women in...
The team at Bunchball was excited to see one of our own, Molly Kittle (@MolKittle), named as one of the Top 10 Women in Gamification on Gamification.co. Molly Kittle, our Vice President of Digital Strategy, has been with Bunchball since the early days and has seen us grow from a young upstart to the gamification industry leader. Personally, we would list Molly on many more Top 10 lists, including...
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The Pwning of Gamification
By Barry Kirk VP, Loyalty and Motivation, Bunchball barry.kirk@bunchball.com, @barrykirk
Mark my words: 2012 will be the year that loyalty marketers finally pwn gamification.
If you aren’t familiar with the expression “pwn” it’s video gamer parlance meaning to take ownership or dominate decisively. I’m intentionally using gamer language to highlight one of my pet peeves...
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How Gamification Fuels the Social Enterprise
By Steve Patrizi, Chief Revenue Officer at Bunchball steve.patrizi@bunchball.com, @spatrizi
As hundreds of thousands of businesses make big investments in social enterprise technologies, they know that the promise of social business is only realized if employees actually use and engage with the technology. It’s a lot like buying a beautiful, fast and powerful sports car: even if it’s built with...
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Millennials Just Want to Have Fun (and Work Hard...
By Katherine Heisler, Account Executive, Bunchball katherine.heisler@bunchball.com / @katheisler
Full disclosure: I am a Millennial. Yes it’s true - born in 198don’tworryabout it, I had a cell phone at 14, was on Facebook before the “grownups” got to join, and I identify strongly with other Millennials who see room for improvement on how we work. These ideas cause some to...
March 2012
8 posts
4 tags
“Jive + Bunchball = Real Gamification”
By Ken Jones, VP Strategy and Corporate Development, Bunchball ken.jones@bunchball.com / @kjducguy
This has been an exciting week for the teams at Bunchball and Jive Software. What started as an invitation to build an app for the Jive Apps Market prior to Jiveworld 2011, has resulted in the Jive Gamification Module that will be delivered through the Jive sales team and integrated as a native...
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Loyalty Expo Postmortem: Evolution of an Industry
By Barry Kirk VP, Loyalty and Motivation, Bunchball barry.kirk@bunchball.com, @barrykirk
Even as companies say they plan to invest strongly in their loyalty programs this year, consumers say they are valuing them less. The need to bridge that gap is the loyalty industry’s biggest challenge, and its best opportunity.
That was my key takeaway from attending last week’s Loyalty Expo...
WatchDreamSimplicity interviews Bunchball partner BlueWolf at Cloudforce 2012, and gets their take on social gaming.
Why Gamification is the exact opposite of what you...
By Steve Patrizi, Chief Revenue Officer at Bunchball steve.patrizi@bunchball.com, @spatrizi
It’s an understandable perception: you hear the word gamification, and when pronounced correctly [gay-muh-fi-kay-shuhn], the word “game” slaps you right in the face. It must be about making games and playing and having fun, right?
Wrong. In fact, it’s the exact opposite. To understand why, let’s start by...
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Guest Post: Gamifying Social Collaboration: How we...
Special guest post from Bunchball partner Bluewolf. By Natasha Oxenburgh, Bluewolf Marketing Coordinator
Find new ways to engage with your customers. Empower your employees. Break down company silos. Promote internal networking. Flatten company hierarchies. Bring social into your core strategy. You’ve heard it all before. And you recognize the business value. But how do you implement the idea of...
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Gamification Gets Personal
Five years after launching the first gamification solution in the market, we are very excited to change the game once again with our latest release of Nitro- code named Flamethrower. Nitro Flamethrower brings personalization to gamification- deepening engagement, productivity, and, ultimately, loyalty. We know users expect every digital experience to be personalized, collaborative and rewarding...
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Last Chance to Dance! Enterprise #Gamification... →
Register now to reserve your seat!
You’ll learn from the experts how motivation around adoption, onboarding, engagement and performance is a critical issue for businesses today. Companies that can solve this problem - for both employees and customers, will have a tremendous business advantage. You won’t want to miss this event!
Join the experts from Bunchball, the industry leader...
February 2012
1 post
1 tag
On The Cutting Edge – Youth Development and... →
We’re honored to be working with Hopeworks, and the strategy of rewarding small wins, things that are in the learner’s control, is a proven way to drive meaningful change.
January 2012
6 posts
3 tags
Mobile #gamification with Appcelerator Titanium...
We recently held a gamification hackathon at Bunchball, and the results were amazing. Kasey McCurdy, superstar Bunchball front-end engineer, built a gamified mobile app in oh, about 18 hours. And now he’s letting you in on his secrets at WorkWithKasey.com. Want to work with engineers like Kasey? Then come Work For Bunchball.
BUT WAIT, THERE’S MORE! (My first experience with mobile)
A...
Work With Kyle: Sharding (continued) #gamification... →
Kyle Vigen, Bunchball engineer extraordinaire and cyborg from the future, writes about sharding and how we handle it at Bunchball. He even mentions the Chinese Remainder Theorem. Classic! Want to work with people like Kyle? Come Work for Bunchball.
A month ago I ended a post with a teaser about how we had to quickly scale up to handle MySpace’s traffic, so today I want to talk about the...
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Enterprise #Gamification - The Gen Y Factor →
Yesterday we released our latest white paper, “Enterprise Gamification - The Gen Y Factor”. It discusses the characteristics from games that are important for businesses to understand - particularly for Gen Y, but applicable to everyone, and then walks through 3 case studies including Microsoft’s Ribbon Hero 2, SAP’s Community Network, and Nitro for Salesforce.
The...
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Work With Kyle: Reading #gamification #engineering →
From WorkWithKyle:
So far the entries I’ve posted have all been about the architectural and technological challenges we’ve had to hurdle, so today I want to change it up at bit and talk about something I think is a defining characteristic of our engineering team: a commitment to improvement. Now, clearly personal development is an enormous topic, so for this post I want to focus on an aspect I’m...
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“All the world’s a game and all the kids and twenty-somethings power...”
– Nick Shore, Senior Vice President of Strategic Consumer Insights and Research at MTV (a Bunchball customer), discusses the relationship between Millennials and game play.
Millennials Are Playing With You - Nick Shore - Harvard Business Review
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#Gamification can help your business internally -... →
TJ Keitt from Forrester discusses the use of gamification in the enterprise.
December 2011
3 posts
5 tags
Work With Steve: We love #gamification, and we're... →
Read the latest by our Chief Revenue Officer (and narrator of our Nitro for Salesforce video), Steve Patrizi - a great post about foxes and hedgehogs. And if it resonates with you, come Work for Steve.
At Bunchball, our Hedgehog Concept is gamification. We love gamification, and we’re not embarrassed or ashamed to admit it. We’d eat it for breakfast if we could. We don’t feel the need to hide...
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November 2011
10 posts
4 tags
WatchAdobe TV covers the #gamification of learning Photoshop with the Bunchball powered LevelUp and the Adobe-developed Jigsaw.
(via Prototype - Creative Technologies Lab: Photoshop Games | Adobe TV)
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Sharding (#gamification server engineering) →
Kyle Vigen, cybernetic Bunchball engineer from the future, blogs about sharding at http://WorkWithKyle.com - check it out, and if you want to join our engineering team, check out our job listings at http://WorkForBunchball.com.
I’ve spent the last two posts talking about some of the performance challenges we’ve faced over the years, so today I want to shift the focus a bit and talk...
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MTV EMA 2011 ratings reached new high, fuelled by... →
…
Viacom also made everything more social this year, enabling fans to log in to the EMAs website using their Facebook or Twitter accounts, to make it easier to share articles and content from the site to those social networks. The site also sported some gamification features thanks to a partnership between Viacom and startup Bunchball.
People earned points for watching videos, reading...
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Join the fight for the 80%. - #Gamification of...
Cross-posted from WorkForSteve.com, where our Chief Revenue Officer, Steve Patrizi, blogs. - rajat
A lot of people spend a lot of time doing something they don’t really like doing.
The average person will spend at least 90,000 hours working over the course of their lifetime, and 80% are dissatisfied with their job. There are a number of reasons: infrequent recognition, ambiguous and...
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WorkWithKyle.com - "Queuing" - #gamification...
Cross-posted from WorkWithKyle.com - where Bunchball engineer Kyle Vigen is blogging about Bunchball’s server infrastructure.
When we left off last time I was describing our philosophy of performing pre-computation at write time to improve our read performance. At first we applied this approach only to leader boards, but as we added new features we continuously incorporated them into this...
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October 2011
23 posts
1 tag
Coding Horror: The #Gamification →
Nice overview from Jeff Atwood about how they integrated gamification into the Stack Exchange engine.
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Unbiased Estimate: Promise and Pitfalls in... →
Great post by Jake Sattelmair at FitnessKeeper about using gamfication to drive behavior change around health.
Organizations of all kinds are increasingly turning to game dynamics to shape peoples’ behavior. But the promise of gamification in the health behavior space remains to be determined. Three-quarters of healthcare spending in the US can be attributed to epidemic levels of chronic...
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Bunchball Accelerates #Gamification Growth and... →
Company Sees Mainstream Adoption of Gamification to Engage and Motivate Users
SAN JOSE, CA—(Marketwire - Oct 28, 2011) -
CORE NEWS FACTS
Bunchball, the pioneer and market leader in gamification, today announced substantial company growth in Q3 2011.
Bunchball’s industry-leading Nitro™ gamification platform has now powered more than 14 billion actions to date.
The company has...
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Bunchball wants to be the 'Motivation Engine for... →
Sherilynn Macale (@heycheri) at The Next Web has a great write up of a conversation we had earlier this week about Bunchball in particular and gamification in general - rajat
“We realized how incredibly powerful [game mechanics] were at motivating people because they satisfied our fundamental human need for reward, status, achievement, competition, self expression, altruism etc. It changed the...
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Explain to a panel of Moms what you do for a...
Today’s post is being cross-posted from WorkWithMolly.com - where Molly Kittle, our Director of Creative Strategy and Insights, is blogging about her experiences. Check it out, because I know you want to work with Molly!- rajat
Thanks to Resource Interactive who included me in this panel at their recent iCitizen Conference. Here’s the gist of my explanation to the Moms:
…I...